Media

Amazing things happen when you deliver the right message in the right channel to the right people.  At RKD, we have media experts who work with our strategy, creative and analytics teams to focus on maximizing your ad dollar. We find ideal prospects with the highest potential worth, and in turn, maximize the lifetime value of each donor.

Digital Media

We use a multi-channel approach to meet your fundraising goals. We craft unique strategies specific to your intended audience to support your entire campaign. We leverage your data to shape targeted insights by demographic and behavior, maximizing efficiencies across search, social, display, and more. Our media services include:

  • Audience research and analysis
  • Media strategy, planning, and execution
  • Donor targeting and channel optimization

Traditional Media

We dive deep into the demographic data to best help you understand your audience and realize the most out of your media budget. There are several different traditional types of media we offer:

    • DRTV
    • Radio
    • Print
    • Out of Home

Of course, we always make sure to apply the best practices of direct response throughout every communication, with a clear and impactful call-to-action (CTA) that drives results.

A Competitive Analysis Yields Donor Acquisition

Our first step was to perform a competitive analysis within the market to determine what was working and what was not.

Campaign Improves New Mid-Level Donor Program

The stewardship campaign was an extreme success, generating appreciation calls while raising over $1 million in revenue.

Integrated Video Campaign Increases Revenue

We generated an 21% increase in response rate from mid-level donors by incorporating a creative video campaign.

Updated Holiday Catalogue Boosts Growth

We helped Save The Children increase their revenue 5 times by updating their holiday catalogue.

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